MOTUS COLLABORATE WITH WORLD LEADING YACHT BRAND
Creative agency MOTUS is making waves after launching its first campaign with the world’s leading luxury motor yacht brand Sunseeker.
Fraser Singleton, MOTUS founder and MD, is proud to announce his company is working with Sunseeker International, supporting them with strategy, creative and execution, on a worldwide campaign to be run on their website, through their social media accounts and dealer network globally.
The renowned motor yacht manufacturer, based in Poole,Dorset, is set to launch its latest model the Sunseeker Ocean 182, this autumn, with the backing of the team at Milton Keynes-headquartered MOTUS.
Known for its engineering excellence and high-end luxury detail, Sunseeker has been at the forefront of boat building in the UK for decades and exports craft to more than 60 countries including to major markets in the Mediterranean, USA, Middle East and Far East.
MOTUS creative team’s collaboration on the Sunseeker Ocean 182 campaign comes as Sunseeker International is set to expand its unique range of motor yachts.
The brief was to produce a campaign to help launch the all-new Ocean 182 which innovatively features an enclosed flybridge and helm, freeing up the remarkable main deck as an open-plan saloon, dining and galley. Drawing on the iconic brand’s legendary quality and heritage, teamed with sophistication of design and innovation, this latest luxury yacht offers clients looking to cruise in style and comfort, aunique lifestyle experience given it features more than 3,000 sq ft of usable living and entertainment space.
Sunseeker International Marketing Manager Bryan Jones said: “Fraser and the MOTUS team have impressed us with their creativity, flair and clear understanding of the unique place the new Ocean 182 has within the Sunseeker range, from its unrivalled on board living space to exceptional performance.
“Sunseeker is a lifestyle, a family. Individuality is at theheart of our craft and service. We appreciate the shared vision MOTUS has withus and look forward to working with the team as we bring the Sunseeker Ocean 182 to market.”
Managing Director Fraser added: "We are rightfully proud of working with such an iconic British brand and extremely happy we can now talk about the Ocean 182 launch campaign. We are on board to illustrate that this novel yacht provides unprecedented levels of freedom, and space”.
"We connected the idea of ‘freedom’ which yacht owners like to have, with the idea of the Ocean182’s expansive interiors and exteriors - so our springboard proposition landed was ‘more usable space to enjoy your way’ which delivered into a creative campaign line of “Space to do what you love”.