MILTON KEYNES DONS FOOTBALL CLUB X MOTUS
MOTUS are delighted to announce their first collaboration with the professional sports team Milton Keynes Dons Football Club.
Life-long MK Dons supporter, MOTUS Founder Fraser Singleton is delighted that MOTUS is to work across several touch points with the club, focusing on increasing engagement with new and exciting audiences. With football fans being emotional game for everyone, MOTUS's strategic proposition aligns perfectly with the ambitions of MK Dons.
Said Fraser Singleton: “We are looking forward to working with MK Dons and the MOTUS team is extremely excited to get started on this. We believe we can help this great football club build stronger connections and help grow the football club commercially. I'm excited to see where we can take it.
Formed in 2004, the Dons rapidly grasped the attention of Milton Keynes residents, in a city which prior had lacked a professional football team to get behind and support. In 2007, the MK Dons moved into their new home, Stadium MK, a world-class standard arena.
In more recent times, regardless of on-field performance, the business has grown stronger year on year through a unique business model and strategy not often seen in professional football.
The end of the 2023 season saw the club relegated to the EFL League Two, but with the steadfast ambition to return to League One.
Now with season underway and games coming thick and fast, the club wants to focus on steadily building though out the 2023/24 season. The message from Chairman Pete Winkelman is clear:“We know winning is the single biggest thing we can do, turning our stadium into a place where people can regularly see our team do well, but fan engagement will be at the top of our list too.”